LOGO
LOGO
In May 2015, the international youth organization AIESEC Bulgaria organized its annual National Conference under the name AIM 2015.
The slogan "Every piece matters" was spontaneously generated by the members of the organization, just before the conference, which led to a logo depicting the national symbol of Bulgaria - the lion which is made up of very small significant pieces.
All delegates who visited the conference near Plovdiv also received dark blue t-shirts with the logo of the National Conference.
Client: AIESEC Bulgaria
Year: 2015